Project Overview
Allbirds is a champion of sustainability and our environment, but consumers just see a sneaker brand, so we created an eye-opening experience for our audience, bringing the importance of environmental sustainability to light using species of birds as a vehicle for that message.
To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.