Allbirds A View
From Above

We only have one planet, and the way we treat it is irrevocably linked to everything and everyone on it. With that principle at heart, Allbirds works toward a more promising future and a more fulfilling present.

Project Overview

Allbirds is a champion of sustainability and our environment, but consumers just see a sneaker brand, so we  created an eye-opening experience for our audience, bringing the importance of environmental sustainability to light using species of birds as a vehicle for that message.

To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.

VISIT LIVE PROJECT ⇨
Graham McDonnell - Allbirds
Graham McDonnell - Allbirds
To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.