UBSWhat it Takes
to be Human

Will A.I. ever be able to recognise and react to human emotions? This is the question we explored with UBS, in order to mark the 100th anniversary of the birth of Nobel laureate Herbert A. Simon.

Project Overview

We wanted to find out if A.I. could ever have a place within customer service and if so, how advanced will the technology need to be in order for it to be accepted.

We told our story across multiple formats, including Q&As with industry leaders, and an immersive film shot in Tokyo, focused around Hiroshi Ishiguro; the inventor of the most intelligent android ever created.

We also licensed the world’s most award-winning chatbot engine to open the experience. Readers could converse with the most advanced A.I. about anything they desired, demonstrating the cutting edge of human > A.I. interfacing.

VISIT LIVE PROJECT ⇨
Graham McDonnell - UBS
Readers are able to openly converse with the world's most sophisticated chatbot out anything they desired, demonstrating the cutting edge of human > A.I. interfacing.
Graham McDonnell - UBS
Graham McDonnell - UBS