Project Overview
In order to raise awareness to this initiative, we brought some of the brightest minds in education together for a custom TimesTalk at Hudson Yards. At the centre of the experience was The Idea Vault, a huge interactive dome lined with hundreds of lights, each representing a specific school Verizon has helped and each a metaphor for the ideas and progress made possible by the initiative.
A surface hub at the centre of the vault gave visitors information about the program and its goals, as the environment around them reacted in real-time. The experiential event was a huge success and has now been commissioned to go on the road, in order to showcase the incredible message to visitors across the country.