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Allbirds Logo

A View From Above

A View From Above

CLIENT :

Allbirds

COMPANY :

THE NEW YORK TIMES

Role :

Creative director

SCROLL ⏷

THE CHALLENGE

Allbirds is a champion of sustainability and our environment, but consumers just see a sneaker brand, so we  created an immersive experience for our audience, bringing the importance of environmental sustainability to light using species of birds as a vehicle for that message.

THE APPROACH

To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.

THE RESULT

We created an eye-opening experience for our audience, using species of birds as a vehicle for that message. The results returned an average dwell time almost a full minute above the benchmark and the scroll rate was over 2x the benchmark.

HERO ANIMATION

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SCENE 1

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SCENE 3

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SCENE 2

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SCENE 4

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Allbirds is a champion of sustainability so we created an immersive experience for our audience, bringing the importance of environmental sustainability to light using species of birds as a vehicle for that message.

Allbirds is a champion of sustainability so we created an immersive experience for our audience, bringing the importance of environmental sustainability to light using species of birds as a vehicle for that message.

Allbirds is a champion of sustainability so we created an immersive experience for our audience, bringing the importance of environmental sustainability to light using species of birds as a vehicle for that message.

Branches

TABLET SCENE

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SCENE 1

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SCENE 3

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SCENE 2

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SCENE 4

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MOBILE DESIGNS

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To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.

To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.

To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.

Flowers

TABLET COLLECTION

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