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Brand & Creative

Brand & Creative

CLIENT :

INHOUSE

COMPANY :

TIME MAGAZINE

Role :

VP BRAND & CREATIVE

SCROLL ⏷

THE CHALLENGE

TIME has been one of the world’s most iconic storytelling platforms of the past century. After being acquired by billionaire Marc Benioff, the brand sought to reinvent itself, essentially becoming a 97-year-old startup overnight.

THE APPROACH

In early 2020, I was brought on board to lead the creative team, which included all brand marketing, global events and content partnerships. I oversaw 60+ brand campaigns, 30+ content partnerships and helped bring TIME’s web3 offerings to market.

THE RESULT

In 2021, TIME’s revenue increased by nearly 30%, the highest year-over-year growth in well over a decade, reversing years of declines. TIME's global reach also grew to 105M+ and reader engagement rose to an all-time high.

Time

Time

showreel

[ 01 ]

0:00

0:00

brand campaign

[ 02 ]

brand campaigns

[ 03 ]

Square

Square

Square

In 2021, TIME’s revenue increased by nearly 30%, the highest year-over-year growth in well over a decade, reversing years of declines. TIME's global reach also grew to 105M+ and reader engagement rose to an all-time high.

In 2021, TIME’s revenue increased by nearly 30%, the highest year-over-year growth in well over a decade, reversing years of declines. TIME's global reach also grew to 105M+ and reader engagement rose to an all-time high.

In 2021, TIME’s revenue increased by nearly 30%, the highest year-over-year growth in well over a decade, reversing years of declines. TIME's global reach also grew to 105M+ and reader engagement rose to an all-time high.

time100 talks

[ 04 ]

person of the year

[ 04 ]

spielberg

[ 06 ]

times square

[ 05 ]

time100 promo

[ 07 ]

branded content

[ 08 ]

Square

Square

Square

The newly established Red Border Studios launched in 2021 and became a force in branded content world with industry-leading programs such as Audi, LEGO and Pfizer helping to double gross revenue to more than $7M.

The newly established Red Border Studios launched in 2021 and became a force in branded content world with industry-leading programs such as Audi, LEGO and Pfizer helping to double gross revenue to more than $7M.

The newly established Red Border Studios launched in 2021 and became a force in branded content world with industry-leading programs such as Audi, LEGO and Pfizer helping to double gross revenue to more than $7M.

aarp 1

[ 09 ]

aarp 2

[ 10 ]

aarp 3

[ 11 ]

aarp 4

[ 12 ]

christmas campaign

[ 13 ]

content studio

[ 14 ]

lego

[ 16 ]

siemens

[ 15 ]

don julio

[ 17 ]

promo material

[ 19 ]

pride event

[ 20 ]

aapi event

[ 21 ]

women of the year

[ 22 ]