mexico film
[ 01 ]
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web design
[ 02 ]
concept car
[ 03 ]
mobile design
[ 05 ]
mobile design
[ 04 ]
car cinematic
[ 06 ]
print design
[ 07 ]
light animations
[ 08 ]
The Sphere Concepts
The Sphere Concepts
CLIENT :
AUDI
CLIENT :
AUDI
COMPANY :
THE NEW YORK TIMES
COMPANY :
THE NEW YORK TIMES
Role :
Creative director
Role :
Creative director
THE CHALLENGE
Audi came to TIME for help in telling their story and to help communicate the raw ambition of the Sphere concept project. Made up of three different models, the Sphere project imagined a world where a car is not just a machine to get you from A to B.
THE APPROACH
We told this story over six episodes of premium content, starting with a collection of 'tap-to-advance' digital experiences, told using a bespoke proprietary engine built specifically for this project. We also created two films, shot in Mexico City and Germany.
THE RESULT
The Sphere concepts are Audi's vision vision of what transport looks like in the future. The series became the most successful branded content series TIME has ever produced, performing 184% against goals and 7.4 Million video views.
germany film
[ 09 ]
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The series became the most successful branded content series TIME has ever produced, performing 184% against goals and 7.4 Million video views.
The series became the most successful branded content series TIME has ever produced, performing 184% against goals and 7.4 Million video views.
The series became the most successful branded content series TIME has ever produced, performing 184% against goals and 7.4 Million video views.
phone designs
[ 10 ]
print designs
[ 11 ]
