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Shell: Moving Forward

Shell: Moving Forward

CLIENT :

SHELL

CLIENT :

SHELL

COMPANY :

THE NEW YORK TIMES

COMPANY :

THE NEW YORK TIMES

Role :

Creative director

Role :

Creative director

SCROLL ⏷

THE CHALLENGE

Shell's "Sky scenario" is a ground-breaking new environmental model that explores a pathway to achieving net-zero greenhouse gas emissions from energy use globally by 2070, aligning with the Paris Agreement goals.

THE APPROACH

The program spans multiple platforms including cutting-edge Augmented Reality, engaging CGI animation, location-based content delivery and two immersive OOH installations, the program boasts several first-of-its-kind executions.

THE RESULT

The Moving Forward experience illuminates the incredible transformation that transportation has moved through, from a time before cars, to the future when new tech and low-carbon fuels promise to displace fossil fuels.

Website design

[ 01 ]

SCENE 1

[ 02 ]

mobile hero

[ 04 ]

Print Design

[ 03 ]

SCENE 2

[ 05 ]

Graham mcDonnell

Graham mcDonnell

Graham mcDonnell

The Moving Forward program spans multiple platforms including cutting-edge Augmented Reality, engaging CGI animation, location-based content delivery and two immersive OOH installations.

The Moving Forward program spans multiple platforms including cutting-edge Augmented Reality, engaging CGI animation, location-based content delivery and two immersive OOH installations.

The Moving Forward program spans multiple platforms including cutting-edge Augmented Reality, engaging CGI animation, location-based content delivery and two immersive OOH installations.

case study film

[ 06 ]

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0:00

ooh installation

[ 07 ]

augemented reality

[ 08 ]

Tech

Tech

Tech

The Moving Forward program boasts several first of its kind executions, not only for The New York Times but within the industry as a whole.

The Moving Forward program boasts several first of its kind executions, not only for The New York Times but within the industry as a whole.

The Moving Forward program boasts several first of its kind executions, not only for The New York Times but within the industry as a whole.

3d animation

[ 09 ]

ooh timelapse

[ 10 ]