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What it Takes to be Human

What it Takes to be Human

CLIENT :

UBS

CLIENT :

UBS

COMPANY :

THE NEW YORK TIMES

COMPANY :

THE NEW YORK TIMES

Role :

Creative director

Role :

Creative director

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THE CHALLENGE

We wanted to find out if A.I. could ever have a place within customer service and if so, how advanced will the technology need to be in order for it to be accepted.

THE APPROACH

We told our story across multiple formats, including Q&As with industry leaders, and an immersive film shot in Tokyo, focused around Hiroshi Ishiguro; the inventor of the most intelligent android ever created.

THE RESULT

We also licensed the world’s most award-winning chatbot engine to open the experience. Readers could converse with the most advanced A.I. about anything they desired, demonstrating the cutting edge of human > A.I. interfacing.

Landing page design

[ 01 ]

HERO FILM

[ 02 ]

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ROBOT CLIP

[ 03 ]

Ai Background

Ai Background

Ai Background

Readers are able to openly converse with the world's most sophisticated chatbot about anything they desired, demonstrating the cutting edge of human > A.I. interfacing.

Readers are able to openly converse with the world's most sophisticated chatbot about anything they desired, demonstrating the cutting edge of human > A.I. interfacing.

Readers are able to openly converse with the world's most sophisticated chatbot about anything they desired, demonstrating the cutting edge of human > A.I. interfacing.

Chatbot Animatic

[ 04 ]

Tmeline Animatic

[ 05 ]

Mobile Designs

[ 06 ]

Case study film

[ 07 ]

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Ai Background

Ai Background

Ai Background

We told our story across multiple formats, including Q&As with industry leaders, and an immersive film shot in Tokyo, focused around Hiroshi Ishiguro; the inventor of the most intelligent android ever created.

We told our story across multiple formats, including Q&As with industry leaders, and an immersive film shot in Tokyo, focused around Hiroshi Ishiguro; the inventor of the most intelligent android ever created.

website design

[ 08 ]