Events
Events
CLIENT :
Allbirds
COMPANY :
THE NEW YORK TIMES
Role :
Creative director
THE CHALLENGE
Allbirds is a champion of sustainability and our environment, but consumers just see a sneaker brand, so we created an immersive experience for our audience, bringing the importance of environmental sustainability to light using species of birds as a vehicle for that message.
THE APPROACH
To highlight Allbirds dedication to making a positive impact on the world, we presented five unique species of bird and brought them to life via a series of interactive CGI renders, immersive soundscape and engaging narrative.
THE RESULT
We created an eye-opening experience for our audience, using species of birds as a vehicle for that message. The results returned an average dwell time almost a full minute above the benchmark and the scroll rate was over 2x the benchmark.
Beyond the work, we’re a collective of artists, storytellers, and visionaries who draw inspiration from everywhere—film screenings, art galleries, and the world around us. Creativity doesn’t stop at the desk; it flows through everything we do.
art direction
Sustainable design
Experience Design
Digital Expertise
Consulting